article thumbnail

An Article On Customer Experience That Actually Makes Sense

GetFeedback

What is customer experience? Customer experience is how your customers perceive their interactions with your company. What is great customer experience? Why is customer experience important? The short answer: Customer experience determines whether your organization succeeds or fails. This one’s easy.

Article 337
article thumbnail

CX Myth #5: Wow Customers During Every Interaction

Experience Matters

CX Myth #5: Wow Customers During Every Interaction What’s Wrong: While it may be appealing to think about creating an amazing experience every time you touch a customer, it’s just not appropriate or practical. And if we put the same energy into all interactions, then we are underinvesting Read More.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Artificial Intelligence Artificial Intelligence (AI) is still the same old good AI, but now it’s brought to the customer experience field. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

article thumbnail

Report: Lessons in CX Excellence, 2015

Experience Matters

This report provides specific examples of how these companies’ CX efforts have created value for both their customers and for their businesses. We also highlight their best practices across the four customer experience competencies—purposeful leadership, compelling brand values, employee engagement, and customer connectedness.

2015 108
article thumbnail

Report: Evaluating Mobile eGift Card Purchasing Experiences

Experience Matters

Here’s the executive summary: Although smartphones are a convenient interaction channel, their small screens pose serious design challenges for companies. The report uses Temkin Group’s SLICE-B experience review methodology to assess the mobile sites of 10 retailers. Here are the overall results: Download report for $195.

article thumbnail

11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Every interaction has three components: Success, Effort, and Emotion.

2016 91
article thumbnail

How does technology support the CX core competencies?

Clicktools

Customer Connectedness : Infuse customer insight across the organization. More and more companies are realizing the importance of proactively growing and measuring employee engagement. Competency 4: Customer Connectedness. Employee Engagement : Align employees with the goals of the organization.