ijgolding
JULY 14, 2017
The difference between a user story like the one above, and meeting a customer’s overall goal. It is important to understand the difference between the two, because how you frame the interaction determines how your customer will experience it. You are a lifelong customer of Locality Bank.
Beyond Philosophy
MARCH 25, 2019
Your customers are irrational, too. They are irrational in business-to-consumer (B2C) transactions and they are irrational in business-to-business (B2B) interactions also. Today we will take a closer look at what irrationality means in a Customer Experience and how it applies to customers’ decision making.
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ReviewTrackers
MAY 8, 2017
Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.
CX Journey
MARCH 15, 2016
Last year, I wrote about moments of truth , defining them as: that make or break moment in the customer journey, that moment when, if all goes well, the customer will continue the journey and complete the task or interaction; he will do (or continue to do) business with you. In it, he devotes a chapter to moments of truth.
Beyond Philosophy
MARCH 4, 2019
Using facial recognition technology, you can identify how the customer is feeling walking into that experience. You can also identify how the customer is feeling during that interaction with the employee and how they felt when they leave. We’re at the infancy of this technology, but it’s going to be mainstream.
ClearAction
APRIL 29, 2020
Our vision for customer experience excellence is alignment to strategic customer segments’ expectations and goals, for seamless (smoothly connected), transparent (no hidden agendas) and frictionless (hassle-free) experience that sustains mutual growth. Track record of customer-centric decision-making.
SurveySensum
JULY 14, 2020
XM Scientist and Co-Founder at Effectly AB and experiasummit.com, Joakim Thörn is a subject-matter expert and a speaker who specializes in facilitating and helping clients expand their market presence through experience-based differentiation. Also, he is running the planning course of Emotive CX for Customer Interaction. .
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