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Key Insights from Next Generation Customer Experience: Day One

Experience Investigators by 360Connext

I’m speaking at the Next Generation Customer Experience conference in San Diego this week, but today I got to be an attendee and participate in some great conversations about customer experience. There were sessions on co-creating with customers, social media, and customer journey mapping.

Insights 236
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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators by 360Connext

Be sure to review what customers are already sharing via surveys, social media comments, user reviews, and frontline interactions. This feedback could provide clues about where customers want you to listen more. Ask: What are the key moments along the journey where customers want to give us feedback?

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When the Journey is the Destination, Quadient is a Leader

Quadient

This one: Customer Journey Mapping: A brand's GPS to loyalty and advocacy was written back in 2016 by Laurent Ghio, Quadient’s first Certified Customer Experience Professional. This is similar to the “living journey maps” concept that was present in our initial release. Experience.

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How to Launch the Best Voice of the Customer (VoC) Program

GetFeedback

To know what to measure, it’s important to understand the actual customer. This means knowing where there may be friction in the journey, and how to ask about that to get the best results. Can you start a VoC program without a customer journey map? Yes, but it will be a lot better with one.

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Customer Listening Posts: Ask These Questions to Boost Your VoC Program

Experience Investigators by 360Connext

Be sure to review what customers are already sharing via surveys, social media comments, user reviews, and frontline interactions. This feedback could provide clues about where customers want you to listen more. Ask: What are the key moments along the journey where customers want to give us feedback?

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How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

So what should today’s customer experience professional do about all these touchpoints? Owning the never-ending list is part of the customer experience professionals role now. Change or eliminate touchpoints that aren’t working for the customer’s benefit.

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How the Most Important Touchpoints Get Ignored, And How to Fix It

Experience Investigators by 360Connext

So what should today’s customer experience professional do about all these touchpoints? Owning the never-ending list is part of the customer experience professionals role now. Change or eliminate touchpoints that aren’t working for the customer’s benefit.