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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Does it drive the next best action, or leave them scratching their heads and dropping out of the journey? Mixed message can make their way into signage, marketing materials, online experiences, and countless other touchpoints within every customer journey. Do you have a customer journey map?

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Unfortunately, there are a lot of CX consultants out there who will tell you that you can drive change by gathering your teams and having them imagine that they’re customers, then throwing around a few Post-it Notes and brainstorming ways to improve the experience. Jim: Well, naturally, I think our book, How Hard Is It to Be Your Customer ?

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5 Silent Issues that Destroy Customer-Focused Innovation

Experience Investigators by 360Connext

Co-creation sessions, customer journey workshops and customer-focused innovation summits can sound so sexy and intriguing. We envision a group working cohesively, rolling up their collective sleeves to create an improved customer-centric culture and earn long-term loyalty from customers.

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Our 2017 Journey Mapping Workshop Schedule

Kerry Bodine

Join us for a hands-on customer journey mapping workshop in 2017! I’m thrilled to announce our 2017 lineup of open enrollment journey mapping workshops: February 21 & 22 in San Diego. The customer focus is extremely valuable! Want to chat about whether this workshop is right for you?

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Why Your Customer-Centric “Breakthrough” Is Not Working

Experience Investigators by 360Connext

Sometimes becoming a more customer-focused organization happens with a few baby steps. We look for the paths they create, based on the barriers they’ve encountered with the channels, processes and journeys created for them. Then we slide right back to where we were before DAY ONE. But all is not lost!

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CX Consulting 101 – Using CX Research to Understand Your Current State

Strativity

Build understanding and engagement with Customer Journey Mapping. Done right, customer journey mapping is a great early step to understand your customer experience and create a foundation for additional CX discovery. Dive into the qual and quant of customer experience research.

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Customer Experience Influencers You Must Follow – Part 1

Customer Guru

Customer experience (CX) is the relationship of a customer with a business at all touchpoints during the period of the customer journey. It is widely said that customer experience is the next battleground for organizations. He is a highly influential freelance customer experience consultant and a CCXP.