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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Connect Dashboard Dots for a Better Customer Experience

Innovative CX

This article focuses on how we bring together all the various metrics within an organization to paint a picture of its performance at delivering better experiences. First let’s distinguish between metrics and measurements. A Metric is a measurement of the degree that any attribute belongs to a system, product, or process.

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The fundamentals of an impactful customer experience strategy

delighted

What is a customer experience strategy? Before we dive into what a customer experience strategy is, it’s important to understand the importance of how customer experience (CX) plays in the definition. What your customers are willing to tell you can be the most valuable data for improving brand and CX strategies.

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How to Ensure Customer Experience is a Key Element of Your Business Strategy 

ijgolding

“Strategy needs to be a balance between what the business wants and what the customer wants. Creating that balance would mean that the strategy does not just focus on business driven metrics (revenue, profit, cost etc.), but also customer driven ones (loyalty, satisfaction, effort etc.…).

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Making the jump from Customer Success to CEO with FranConnect’s Gabby Wong

ChurnZero

Gabby: I’m lucky, so Serent Capital is our private equity firm, and probably the reason why we gravitated together is because they are focused on the customer experience. We’re probably unique in that we look at all of it, and I would encourage you to look at all of it because they’re all metrics.

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Easier Said than Done: Move the Needle with Your Customer Experience Strategy

CX Journey

My first blog assignment is to bring you some nuggets from the second keynote from Day 1 of the event, a presentation titled, Easier Said than Done: Move the Needle with Your Customer Experience Strategy , by Erin Wallace, CCXP, Global Manager of Customer Experience at John Deere. But…"How do I get my executives on board?"

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When Customer Success Becomes a Silo

Amity

If a certain customer type struggles to get value from your product or if there are use cases that are stretched to a point of being difficult to achieve then it can create an increase in not only churn but in the cost to serve customers as well. Both of these metrics will hurt the value of your company when trending the wrong way.