Currency Alliance

JANUARY 18, 2021

Here are three predictions of how loyalty programs must evolve in hospitality. This will enable a company to invest less in its loyalty operations and deliver more customer value – generating higher program ROI. That will enable these Intelligent Assistants to consider the hotel as an option based on the customer’s needs.

Hospitality 52

Hospitality Loyalty Hotels Loyalty Programs 52

ShepHyken

DECEMBER 4, 2020

When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. As we have seen, if you do just one thing for experience, in a vacuum, absent of strategy, you are likely to generate more dissatisfied customers than if you had done nothing.

Roadmap 141

Roadmap Customer Experience Airlines Travel 141

Strativity

APRIL 11, 2018

As the healthcare industry increases digital touchpoints and capabilities, healthcare consumers are becoming more engaged and are demanding an improved patient experience. The availability of this richer information provides improved customer insight. Touchpoints could include patient visits, care management interactions (e.g.,

Healthcare 67

Healthcare Multi-Channel Touchpoint Hospitality 67

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Cater to customer preferences and improve customer satisfaction. Benefit the brand in the long term by building a solid reputation and customer base.

Social Media 78

Social Media Advertising Events Insights 78

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. Do more with customer data in 2020. >Data

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

NOVEMBER 17, 2020

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. putting the customer at the center of your business model. deploying AI to automate touchpoints.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Experience Matters

APRIL 7, 2015

The ability to provide real-time guidance based on the customer journey transactions and interactions and address personalized customer needs, improving customer loyalty. Customers using certain channels respond to Fizzback polls in less than 20 minutes, ensuring the business can react quickly.

2015 97

2015 Multi-Channel 2014 CEM 97