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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Insight sharing via loyalty programs is the best option, because customers have opted-in to share their data in exchange for points. With an affordable system such as this in place, organizations can measure ROI and issue the kinds of personalized messaging that motivates customers to engage and propel that virtuous cycle.

ROI 52
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Why Customer Experience Is The Real Driver Of Brand Success?

SurveySensum

Now you’d be satisfied to know the delivery status and how the customer agent handled your concern. This is how effective communication builds trust and strong customer relationships. This results in repeat purchases, boosting your sales and customer loyalty. Here’s how Starbucks does it with – Starbucks Rewards.

Brands 83
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Chiropractor marketing 101: How to build a thriving practice

BirdEye

Create a referral program: A referral from a satisfied patient is a powerful endorsement of your services and trustworthiness. Refer to our detailed blog on how to start a successful referral rewards program. Encourage your existing patients to refer others by offering incentives.

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Successful Winback Campaign Examples for Your Customer Success Team

Totango

Lapsed customers can be offered incentives for renewing their subscription, maintaining user engagement standards, expanding feature usage, and using social media. For example, you could partner with a referral and rewards program like Perkville. Don’t be afraid to take your customer back to square one.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

That is good news for everyone because for merchants ´opening-up´ their loyalty ecosystem, they stand to double or triple the customers participating – with only a linear increase in cost. Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first.

Loyalty 52
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. References. [i]

Banking 40
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

In any case, I think the vast majority of practitioners will be as excited as I am, to think what this wave of innovation means for consumers: more brands finding cleverer, more meaningful ways to create compelling customer value. Technically speaking, the rewarded parties were not employees, but resellers of IBM’s technology.