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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Insight sharing via loyalty programs is the best option, because customers have opted-in to share their data in exchange for points. With an affordable system such as this in place, organizations can measure ROI and issue the kinds of personalized messaging that motivates customers to engage and propel that virtuous cycle.

ROI 52
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951% ROI—YogaWorks Reaps Big Rewards with Perkville

Perkville

In January 2012 the company unveiled YogaWorks Rewards, a loyalty and rewards program powered by Perkville. What follows are the results.

ROI 52
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ROI of Customer Experience can be measured: Build your case for ROX

delighted

ROX is the new customer experience ROI. Although investing heavily in customer experience can be quantified with traditional return on investment (ROI) measurements, measuring the true impact of CX resource allocation requires a new paradigm: return on experience (ROX). Building your own CX ROI model.

ROI 40
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Measuring Retention and Marketing ROI

SuiteCX

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. It does not translate to ‘my loyalty program caused members to spend twice as much’. They are equally important.

ROI 40
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Measuring Retention and Marketing ROI

SuiteCX

Especially if a loyalty program is part of your strategy. Customers do not react well to being told “you cannot join this brilliant reward program because we need a control group and you’re in it”. It does not translate to ‘my loyalty program caused members to spend twice as much’. They are equally important.

ROI 40
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce reports that 55% of members would use their loyalty programs more if the rewards were personalized to reflect their unique needs. McKinsey agrees, saying that “earn and burn” transactional rewards programs aren’t enough to retain loyal members. You’ve probably seen this more often than you realize.

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Amazing Business Radio: Scott Harris

ShepHyken

Customers who leave positive reviews in a survey allows for opportunities to automatically send follow-up messages and offers for these happy customers to join your rewards program, for example. Even small businesses can take the concept of sending immediate surveys to help create a better experience for their customers.