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How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

I find that saying the term “digital customer success” in our industry almost always garners one of two responses from CS professionals. Now, there’s absolutely nothing wrong with customer marketing, but that’s just a tiny portion of what we’re really talking about here. or their eyes light up. What the heck do those mean?

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Voice of Customer Methodology: Your Key to Customer Success

SurveySparrow

VOC Methodology Process: Unleashing Customer Insights To embark on the journey of understanding your customers, you need a structured approach. The voice of the customer process provides a roadmap to systematically capture, analyze, and act upon customer feedback. When did being attentive become so much fun?”

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How to Drive Adoption With Digital User Journeys 

Gainsight

Using Digital Journeys to Drive Adoption Whether your business is high touch, low touch, or somewhere in between, it’s just not feasible to guide users to adopt key features at scale when these efforts are all manual. The best journeys are continually evolving as user feedback is collected and acted upon.

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The best “growth hack” for SaaS: Talk to your customers through the entire customer lifecycle

Wootric

Customers with the best past experiences have a 74% chance of remaining a member for at least another year.” — Harvard Business Review. Plus, qualitative customer research leads to making data-informed decisions that streamline product management, ensure customer success, and make marketing and sales far more efficient.

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Product Feedback: 4 Steps to Improve Your Products

Zonka Feedback

CSAT or Customer Satisfaction Score helps you measure customer satisfaction with any aspect of your product or their overall experience with the product on a five-rating scale. Moreover, different segments of customers have different choices and preferences. Create Product Roadmaps. What actions should be taken?

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Dear CEO: Who is the “Chosen One” who will spearhead your customer-first initiative?

Wootric

An established SaaS company that’s moved beyond the startup phase wants to unite its various customer Experience efforts. The goal is a unified view of the customer journey, and the implementation roadmap looks something like this: Switch support service + send CSAT surveys after each closure. Upgrade the NPS program.

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Incorporate CX Surveys into Your SaaS Customer Journey

Retently

Here customers can expand on the reasons behind the given score while their suggestions are used to boost satisfaction and improve the product itself. Example of CSAT survey CES , which stands for Customer Effort Score, is another satisfaction metric that measures how easy or difficult it is to interact with a product or service.