Thu.Dec 28, 2023

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead.

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How Implementing AI in CX Can Be the Good, Bad, and Ugly

Beyond Philosophy

This year has been the year of AI. We hosted the Global Customer Service Experience Director of Alvarez & Marsal Alex Mead ( alexmead@sky.com ) recently to talk about it, and I wanted to share what we discussed here with all of you, too. One thing I appreciate about Mead is how his opinions make me think. For example, I asked him about the short-term implications of AI, meaning in the next one to five years.

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Grow your local business with geofencing marketing

BirdEye

Imagine walking through a town where each street corner has a storyteller ready to share a tale tailored just for you. As you move from one street to the next, the stories change, reflecting what each storyteller knows you’ll love. Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business.

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CSAT vs NPS: Understanding the Variances in Feedback Measurement

SurveySparrow

Did you know that 91% of unhappy customers leave without a word? And according to Forbes, a harsh 96% will abandon you for lousy customer service! This stat shows us the importance of measuring customer experience. But which metrics should we focus on? When it comes to feedback metrics, CSAT vs NPS has been a long-running battle. In this blog, we will look into the different aspects of CSAT and NPS in terms of meaning, elements, measurement, assessment, and all you need to know about the two.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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That’s a wrap: 5 Key Learnings from the AI/CX Virtual Summit 2023

Kustomer

The AI/CX Virtual Summit 2023 , hosted by Kustomer on December 12th, marked a significant event for customer experience (CX) professionals and enthusiasts. The summit, with its rich content spread over 15+ hours, was not merely a virtual conference; it was a gathering of ideas, discussions, and insights from leaders around the ecosystem. The significance of the event was really about its timing, as it came at a moment when AI is changing quickly and every technology company and agency is trying

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Enhancing the Employee Experience through Generative AI

Helpware

Success and progress in business and employee development are never about remaining static or clinging to comfort zones. True growth lies in our ability to embrace new approaches and change, even when it's difficult or discomforting. It's about recognizing that innovations and shifts in any area are not obstacles but opportunities. By accepting, adapting to, and using these changes, we open ourselves to new possibilities and can do better even with less effort.

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Restroom Alerts Simplified: Cell Phones Beat Costly Monitoring Systems

Opinionator

Restroom Alert Revolution: Why Your Facility Needs Mobile, Not Smart, Monitoring Key Takeaways: Cleanliness matters: A 2023 study by the American Restroom Association revealed that 73% of customers judge a business based on the cleanliness of their restrooms. A clean restroom directly impacts brand perception, customer satisfaction, and revenue. Smart systems have developed to improve restroom […] The post Restroom Alerts Simplified: Cell Phones Beat Costly Monitoring Systems appeared firs

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