The ROI of Generative AI in CX: The Financial Case for AI Automation
TechSee
MARCH 4, 2024
However, the cost of AI talent, AI training, tuning, and refinement, as well as LLM consumption-based tokens at scale, begs the question, is Generative AI in CX a financially sound endeavor? Nevertheless, some enterprises prefer to measure CSAT as a leading indicator of potential revenue rather than a hard ROI metric.
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