Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. Moreover, 60% of respondents felt that their financial institution lacks adequate proactivity in anticipating and addressing their changing financial needs.
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