Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

2021 52

2021 Loyalty Loyalty Programs Travel 52

BirdEye

MAY 8, 2023

Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. A lead is any person who has interacted with and expressed some interest in your products or service but may not be ready to purchase yet. Use a multi-channel approach to widen your reach and attract more leads.

Sales 52

Sales Social Media Multi-Channel Events 52

SurveySensum

MAY 11, 2023

To understand further whether you have a good NPS or not, you can compare your NPS score with Industry average Regional average Channels It should also be noted that the industry average is prone to change yearly. Offer seamless omnichannel experiences: Ensure customers can easily engage with your retail business across multiple channels.

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

BirdEye

APRIL 7, 2023

If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. It is also possible that a lead had more than one touchpoint before becoming a customer.

2023 52

2023 Marketing Social Media Return on Investment 52

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. A/B or Multi-Variate testing (MVT) segmentation. As I mentioned earlier, you have a unique opportunity to respond right away to the feedback someone is leaving you on your digital channel. Immediate Action. Personalization.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Magellan Solutions

JULY 12, 2021

Email Design & Production – It is crucial to standardize your branding everywhere you interact with your audience. Marketing and SEO – A fully integrated marketing plan will boost the cost of the build, but it may be critical for driving traffic to your site and delivering ROI. Managers would only serve as mediators.

E Commerce 52

E Commerce E-support Call Center 2021 52

Pointillist

MAY 23, 2018

Forrester defines customer journey analytics is “an analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”. Your Needs: Automate interactions at each step of the journey.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45