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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1. My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Ease of use.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. Connect with Shep on LinkedIn.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. And include information about common car issues, images, and videos showing how your workshop solves these issues. Run a loyalty program to drive repeat business Implement a loyalty program.

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