Remove perspectives point-of-view create-value-from-data-results-obsessed-approach-to-analytics
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12 takeaways from the 2018 Customer Intelligence Summit

Alida

Over the next few weeks, we’ll be sharing recaps of different sessions from Summit. Author Seth Godin challenged people in the room to create remarkable work. Marketing’s goal today, according to Godin, isn’t merely to build awareness; rather, the objective is to create a community and do work that matters. Do work that matters.

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How to Successfully Implement Customer Journey Analytics – Part 1

Pointillist

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. At the same time it is also what most companies are missing.

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. At the same time it is also what most companies are missing.

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The State of Customer Journeys & CX: A Conversation with Diane Magers, Ian Golding and Dan Gingiss

Pointillist

Dan is also a keynote speaker, author of the book Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, a host of the Experience This! The report compiled survey results of more than 1,150 CX, analytics, marketing and customer care professionals worldwide, across a variety of industries.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

At Storyminers, we are grateful for the acknowledgement, and we realize the real credit goes to the professionals on the front lines of the daily challenge to win support for the ideas that will positively change companies and deliver more value to customers. Thought leaders come in all shapes and sizes. Adam Toporek.

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How to Successfully Implement Customer Journey Analytics

Pointillist

By Swati Sahai Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. If so, you are not alone.