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What Elephants and Customer Experiences Have in Common

CSM Magazine

The result of such workarounds regularly translates to a degradation of the customer experience. We saw this in the last big recession spanning 2007-2009. The customer was often abandoned, left feeling disappointed. This is the best way to influence brand perception, win sales, and build longer-term loyalty.

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Customer Experience Articles

ClearAction

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.

Article 48
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Why I Put a Decade Old Brand to Rest

Russel Lolacher

” I’ve been explaining “The UPsell” brand with these responses since 2009. I wanted to let organizations know that that a short-term sales attempt is not as important as a long-term, empathic relationship with your customer. Planting seeds of trust and loyalty is the best “upsell” you can achieve.

Brands 45
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How NOT to survive in a disrupted world – the case study of UK retailer, FatFace

ijgolding

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. The thing is, this lack of genuine customer centricity (or putting customers truly at the heart of everything they do), FatFace have provided the perfect case study as to why legacy businesses are failing – in their droves.

Retail 76
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Transform or Die! Business Transformation is No Longer Optional

ijgolding

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. This post was originally written exclusively for my column on CustomerThink – a global online community of business leaders striving to create profitable customer-centric enterprises. My book, ‘Customer What? –

Retail 74
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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

I hope we can all agree that delivering a positive customer experience is the key to building customer loyalty and achieving financial success. Similarly, a CMO Council study found that fifty-six percent of technology vendors perceive themselves as being extremely customer-centric, compared with only 12% of their customers.

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Top 30 Customer Service Experts to Follow in 2022

SmartKarrot

Adrian Swinscoe is a globally recognized customer experience consultant specializing in customer service tactics to help businesses succeed. Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. Annette Franz.

2022 10