Remove 2011 Remove Communication Remove Customer Care Remove Social Media
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What is Involved in Social Customer Care for a 1 in 500 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-500 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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What is Involved in Social Customer Care for a 1 in 2000 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-2000 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. These customers will feel anger whenever they see your brand represented and show that anger to the world. Customer-centric Culture & Communications. And much of that culture starts with communication.

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In this day and age, is it unreasonable to expect companies to have an appropriate response for age old customer experience problems?

Customer Alignment

However, the way that this disruption was handled, was far from ideal or customer focused. Those airlines communicated to their customers. They acknowledged the issue, brought staff to the sharp end to interface directly with customers and they apologised. Is proactive communication that difficult?

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World Social Media Day – Public Sector Edition

Russel Lolacher

World Social Media Day is here again, providing a great opportunity to inform and educate your own public sector organization about what its social media efforts do to benefit them and their audience: the public. How is the time, resources and cost of a social media group (even if it’s one person) justified?

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A Complete Guide to Omnichannel Customer Service

Comm100

They now want to reach out to brands on a variety of channels depending on what suits them in that moment – whether that’s live chat, email, social media or even SMS. Research shows that 72% of consumers use multiple communication channels when completing a transaction, rising to 82% for business buyers.