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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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What is Involved in Social Customer Care for a 1 in 500 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-500 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

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What is Involved in Social Customer Care for a 1 in 2000 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-2000 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.

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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

Tweet The phrase “customer service is the new marketing” has gained popularity with brands realizing that poor customer service takes current, and even potential customers, out of the marketing funnel. Customer care extends far beyond the traditional call center. How to Calculate Social Customer Care ROI.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. These customers will feel anger whenever they see your brand represented and show that anger to the world. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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5 Examples of Excellent Customer Service (And What You Can Learn)

Retently

In fact, 66% of consumers say they believe it’s important for brands to take a public stand on social issues. As long as your customers care about that cause, they will be happy to see your brand speak up. Get Back to Customers ASAP. You also need to respond fast to customer comments on social media.

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World Social Media Day – Public Sector Edition

Russel Lolacher

World Social Media Day is here again, providing a great opportunity to inform and educate your own public sector organization about what its social media efforts do to benefit them and their audience: the public. An Overview of your Social Brands. Those benefits? Breakdown the Benefits. line staff receive. .