Remove 2011 Remove Connections Remove Customer Engagement Remove Social Media
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The Beautiful Intersection of Content and Customer Experience

Experience Investigators by 360Connext

She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). Want a full workup on her?

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How To Expand Your C-Suite Without Creating New Silos

Experience Investigators by 360Connext

One of the most challenging aspects of customer experience is setting boundaries around duties within organizations. And yet… In 2011, Forrester reported more than half of Chief Customer Officers were not included in their company’s executive management teams.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

In fact, customer complaints via social networks has nearly doubled from 19% to 35% since 2011. These customers will feel anger whenever they see your brand represented and show that anger to the world. What can we do to help our employees understand their connection to the customer?

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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. Barely any systems were connected and, more importantly, there were virtually no platforms that enabled customer data to be seamlessly collected or shared for marketing purposes. How much data?

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In this day and age, is it unreasonable to expect companies to have an appropriate response for age old customer experience problems?

Customer Alignment

In this time of personalisation, automation and rapid technology development, airlines don’t seem to be able to harness these enablers to get the basics right to deliver a seamless and connected customer experience, let alone a differentiated one.

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Power up your digital marketing: The game-changing guide

BirdEye

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

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For Greater Customer Satisfaction, Should Marketers Answer Their Needs or Desires?

C3Centricity

Furthermore, an emotionally charged ad is more likely to be shared with their friends on social media. If you believe that your communications are not appropriately addressing your target customers’ needs AND desires, then please contact us. An important additional benefit that is particularly appreciated today.