Beyond Philosophy

JANUARY 12, 2015

When an organization focuses on improving the Customer Experience, it drives the value for the organization, reduces the costs associated with customer service, and builds a competitive advantage in today’s global and commoditized marketplace. Follow Colin Shaw on Twitter @ColinShaw_CX.

2015 163

2015 Customer Experience CEM Webinar 163

Experience Matters

APRIL 7, 2015

Today we announced the results of the 2015 Temkin Group CX Vendor Excellence Awards. In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. Our services team has helped with over 1,000 customer experience management initiatives.

2015 97

2015 Multi-Channel 2014 CEM 97

BirdEye

JUNE 21, 2023

But your competition analysis doesn’t just tally rivals that might hurt the longevity of your business. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.

Social Media 98

Social Media Hotels Competitive Advantage Marketing 98

Michel Falcon Experience

OCTOBER 23, 2014

I examined companies like Starbucks and Zappos in awe of how they grew to become a world-renowned, customer focused organization. As I say in many of my keynote speeches, the primary reason I devoted my career to customer experience management is because it earns greater profits and revenue. January 2015.

2015 154

2015 Competitive Advantage Employee Experience Customer Retention 154

BirdEye

OCTOBER 5, 2023

Positive brand perception provides several benefits, such as creating brand advocates, providing a competitive advantage, allowing premium pricing , attracting good talent, etc. No competitive advantage: A negative brand perception disadvantages your business. A positive image adds to your brand equity.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

CSM Magazine

JULY 27, 2015

Three C-Level telco speakers will be sharing their vital view on implementing a successful CEM programme at Customer Experience Management (CEM) in Telecoms World Summit 2015 which will be held from 13-14 August 2015 in Singapore. Rebecca Eclipse, Chief Customer Experience Officer, Globe Telecom, Philippines.

CEM 40

CEM 2015 E-support Customer Centricity 40

ClearAction

OCTOBER 25, 2018

Marketers put the long-term interest of the customer above the short-term company conversion goals. Marketers put themselves in the customers’ shoes to serve customers better, thus building a long-term, sustainable competitive advantage.” It’s much more than semantics.

Customer Centricity 59

Customer Centricity Marketing 2017 Consumers 59