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Philosophies to Improve Your Customer Experience in 2015

Beyond Philosophy

When an organization focuses on improving the Customer Experience, it drives the value for the organization, reduces the costs associated with customer service, and builds a competitive advantage in today’s global and commoditized marketplace. Colin is an international author of four best-selling books and an engaging keynote speaker.

2015 163
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Customer Engagement Leads to Competitive Advantage for B2B Companies, Says New Study

CSM Magazine

The data in this report is derived from a global survey of 334 C-suite executives and senior managers conducted by Forbes Insights in August 2015. Methodology. Half the leaders polled are in the U.S., 28 percent are in Europe and 22 percent are in the Asia-Pacific region.

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. The result: 85 percent reduction in research costs in 2015 alone.

ROI 269
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Organizational Growth Through CX Maturity

Horizon CX

Back in 2015, MaritzCX conducted a revealing study that shed light on the state of CX maturity across industries. The journey to CX maturity may be challenging, but the rewards – increased revenues, improved customer retention, and sustainable competitive advantage – make it well worth the effort.

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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. As these examples show, investing in technologies that bridge offline and online experiences can provide a significant competitive advantage. Understand customer habits.

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CMO Perspectives, (18th August, 2015)

Customer Interactions

Even in the throes of summer vacations the web is ripe with great content to fill this week’s CMO Perspectives, including a great piece from Brian Solis with his 5 takeaways to make customer experience a competitive advantage.

2015 46
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How Customer Service Can Save Cable

Customers That Stick

In the Temkin Group’s 2015 Experience Ratings Industry Snapshots, Internet Service Providers were ranked last out of 20 different industries. Cable companies are seeing their competitive advantage reduced to controlling the cable itself, and little else. Satellite has had its impact on the transmission side.