Customer Engagement Leads to Competitive Advantage for B2B Companies, Says New Study
CSM Magazine
FEBRUARY 16, 2016
More than 70 percent of respondents from mature companies believe that enhancing customer loyalty is their organization’s primary goal compared to only 39 percent of less mature companies. Retaining existing customers is among the top priorities (51 percent). Methodology. Half the leaders polled are in the U.S.,
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