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Customer Engagement Leads to Competitive Advantage for B2B Companies, Says New Study

CSM Magazine

More than 70 percent of respondents from mature companies believe that enhancing customer loyalty is their organization’s primary goal compared to only 39 percent of less mature companies. Retaining existing customers is among the top priorities (51 percent). Methodology. Half the leaders polled are in the U.S.,

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How smart brands measure customer intelligence ROI

Alida

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. million in open opportunities.

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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

Though brick and mortar sales are down only five percent since 2015, the closure of many anchor tenants has significantly impacted shopping malls. In these precarious times, both established and new retail players need to focus on customer needs. Understand customer habits. Prioritize customer engagement, not customer service.

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Customer Experience Labs: Your Strategic Weapon

Customer Bliss

IBM was among the first larger brands to open a customer experience lab, and at the time they noted three major goals: Enhanced customer insight: The goal was to better predict individual customer behavior across multiple channels. Inside the Wendy’s customer experience lab. The yin and yang of customer experience labs.

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Why your CEO should work a shift in the contact center

Eptica

Date: Friday, September 4, 2015 Why your CEO should work a shift in the contact center. Published on: September 04, 2015. Author: Anne-Merete Jensen In competitive markets, customer service is often the most important differentiator. You need to make customer service everyone’s job. Share this page on: Tweet.

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Customer-Centric Marketing: Align for Growth

ClearAction

First Layer: All Customer Touch-Points. Communications is only one touch-point of many that marketing has with customers. Channel partners, alliance partners, market research, events, customer engagement and loyalty marketing are other touch-points with customers that certainly should be customer-centric.

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Give Your Customers the Gift of Live Engagement This Christmas

CSM Magazine

With that being said, it’s not too late to offer Live Customer Engagement for a competitive advantage this season. Live Customer Engagement technology is also a perfect tool for customers who have issues with an existing product. Take cameras for example.