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Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Sun, 04/24/2016 - 23:00. Don’t assume a customer journey is a linear path. A top executive management decision is required in order for a customer journey mapping project to be launched. Listen to your customers.

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Understanding Business-to-Business Purchase Decisions for Customer Experience Management

ClearAction

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Voice-of-the-Customer ROI Opportunities in B2B CX Touchpoints.

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Transform Your B2B Company From A Product-Centric Culture to Customer-Centric Culture with Sami Nuwar – CB79

Customer Bliss

Determine What Your Customers Value and What Makes Them Happy. Sami and his colleagues in the C-Suite wanted to know what customers really thought of American Bath Group. The leaders knew that their ABG products were good, but they had to implement a plan that would help them understand how satisfied the customers were. .

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In Case You Missed It…Top CX Reads

Clarabridge

Are you wondering where 2016 went? Customer Journey Map Template. Building a customer journey map is one of the first steps toward effective customer experience management, but it’s hard to know where to start. Learn more here: Customer Journey Map Template.

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COPC Inc. Global Events Calendar

COPC

will be hosting a Customer Journey Mapping Workshop –. will lead a discussion on the what, why, and how of customer journey mapping. Brenstein will lead a wider group discussion about customer journey mapping, delivering on brand promise and improving the customer experience.

Events 40
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COPC Inc. Global Events Calendar

COPC

Featured Event: April 26, 2016, Phoenix, AZ. IARE 2016 SYMPOSIUM at Hyatt Place Phoenix . Judi is providing an in-depth exploration of the findings from the 2015 Customer Experience Management Benchmark (CXMB) Survey — a joint venture between COPC Inc. Judi Brenstein of COPC Inc. and Execs In The Know.

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Business-to-Business Customer Experience Advice Highlights

ClearAction

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. Business-to-Business Customer Experience. Advice This Past Year. Highlights.