ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. Did you catch Intelligence Report 2017? Loyalty programs shouldn’t exist in a vacuum.

Customer Centricity 74

Customer Centricity Loyalty E Commerce Loyalty Programs 74

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

JUNE 11, 2019

Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. Compounded in Europe by the slashing of interchange fees, banks have been left with reduced margins from which to carve out rewards value[v]. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Bold360

APRIL 27, 2017

Inspiring Real Loyalty, No Cards in Sight. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. With the average American signed up to 29 loyalty programs and only active in 12, this human element is more essential than ever. engender loyalty!

Tourism 56

Tourism Travel Customer Service E-support 56

Up Your Service

MAY 3, 2017

Turning loyalty members into evangelists. In its 2017 travel and hospitality outlook, Deloitte predicts that customer experience will make a much bigger impact than loyalty programs on customer retention. Organizations can have great rewards programs, but it’s not sustainable long-term if the service is poor.”.

Hospitality 74

Hospitality Travel Brands Airlines 74

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45