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Marketing predictions CMOs need to consider in 2018

Alida

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. It’s still about the customer.

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

This article emphasizes that customers may not be so quick to want to use an automated or digital system. Our customer service research indicates that 59% of customers prefer to go to the phone or email over digital channels. Read this article and learn more about what customers expect. billion market of 2018.

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Top loyalty trends for 2018 and what they mean for brands and customers

Currency Alliance

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. This is something that we see gathering pace in 2018.

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3 Customer Loyalty Trends for 2019

Oracle

From the continued growth of ecommerce to the rise of experiential retail , 2018 saw a number of changes within the retail industry. And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. Customer loyalty trend #1: Loyalty programs will reward for customer advocacy.

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60+ Customer Loyalty Statistics for 2020

ProProfs Chat

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Benefits of Improving Customer Loyalty. Customer Loyalty B2B Statistics.

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40 Customer Retention Statistics You Need to Know

GetFeedback

More and more, companies are recognizing just how much customer happiness impacts revenue , and they’re focusing on transforming their customer experience to meet modern expectations. 30% of consumers are switch providers because they feel that there is no reward for loyalty. Set and measure customer expectations.

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Three Ways a CX Mindset can Power Your Loyalty Marketing Program

inmoment

The key difference between the two is in their approach: loyalty marketing is selling—often through incentives—while customer experience focuses on the ongoing conversation with the customer to then drive a deeper sense of loyalty. Sure, customer satisfaction is a short-term win. Provide the Right Perks.

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