SurveySensum
DECEMBER 22, 2022
A VOC program helps you achieve the following. Actively listen to your customers. Gather comprehensive customer insights from multiple channels . Launch a customer loyalty program. Enhance customer experience . Actively listen to your customers . Well, its customers demanded it. .
Oracle
APRIL 23, 2019
Is your company doing a good job of capturing customer information? Rand, I hear that you have a customer insight retail analytics solution to show me. ” And that is really the information a loyalty manager needs to drive that loyalty program. Watch our interview and read the transcript below.
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Currency Alliance
JUNE 16, 2020
While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.
Forrester's Customer Insights
JULY 15, 2019
And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. This reality makes loyalty harder than ever to earn. Consumers are connected, empowered, and experimental.
Forrester's Customer Insights
DECEMBER 20, 2019
As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect.
Currency Alliance
DECEMBER 17, 2019
This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.
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