CSM Magazine

AUGUST 22, 2019

External Customer Facing Strategy : How can we thrive in the age of exceptional experiences and develop an innovative 2020 strategy to surpass our competition? With effective internal collaboration and data sharing, customer service is best placed to lead a customer-centric 2020 strategy. VP, Client Services, Boston Red Sox.

Customer Service Strategies 40

Customer Service Strategies Customer Service Airlines Chief Customer Officer 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. For example, I may fly to London on Ryanair but stay in a 4-star hotel.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. For example, I may fly to London on Ryanair but stay in a 4-star hotel.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 30, 2022

At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. Innovating with scant resources. In recent years, brands have invested more in loyalty. Loyalty departments have not always had easy relationships with CFOs and CEOs.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Grade.us

FEBRUARY 4, 2020

Doing local SEO right can triple or quadruple your ROI. You’ll also meet people, grow connections, and show you care about the community. Want to steer your reviews in an especially helpful direction this 2020? Local SEO for Hotels. Google My Business is packed with features for hotels. Target 10-12 of them.

2020 23

2020 Hotels Events Healthcare 23

Currency Alliance

NOVEMBER 17, 2020

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. The gap between winners and losers will widen significantly in 2021. travel or luxury goods).

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Choice Hotels’ Smart Privilege scheme is another good example. Choice Hotels introduced a Book. Maximize ROI from Customer Data.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. Correctly managed, your loyalty program can be the antidote to the wastage of other forms of offline or digital marketing: a tightly-run, carefully measured profit center that optimizes ROI. Hotel rooms forecast to be vacant would be a classic example. They may be worth.5

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Storyminers

JULY 6, 2020

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Gainsight

JULY 7, 2021

Meanwhile, Pulse the conference graduated from a ballroom in 2013 to a full takeover of the Intercontinental Hotel in 2014 , San Francisco’s Pier 48 in 2015 , the Oakland Convention Center in 2016 and 2017 , the San Mateo County Events Center in 2018 , and finally to the venue it was truly meant to call home, San Francisco’s Moscone Center, in 2019.

2021 45

2021 Events Social Media 2013 45

Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. The middle class in Vietnam will double to 33 million people by 2020. And, if you enrich the program by being too generous, ROI could go down (not up).

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Grade.us

JANUARY 12, 2021

Travel and Hotel. The 2020 pandemic was especially hard on local businesses. Response to positive hotel stay. This program allows advertisers to access premium features in connection with its business profile page, such as competitive ad removal, photo slideshow, call to action feature, and account support.

Advertising 35

Advertising Social Media Events Connections 35

SmartKarrot

MARCH 8, 2022

After beginning her career as a Marketing intern at the Rafain Palace Hotel & Convention Center, she is now a Customer Success Strategy Specialist at Ambev. Caroline was also named one of the Top 100 Customer Success Strategists for 2020-2021. She is passionate about helping her customers derive the highest ROI from their services.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21