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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. Essentially, all content creation should start with the customer’s data.   5.

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Only 22% of loyalty members think their programs use the right messages to interact with them, according to a report by Bond [i]. A brand wouldn’t build hotels that are visited only once, or stores that are shopped only once. Winning loyalty programs in 2025. according to the study. Why should investing in loyalty be different?

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6 Ways to Maintain a Winning Customer Service Strategy

Kustomer

Even if your products or services are exceptional, customer loyalty can be lost if the customer experience is tainted with one poor interaction. A stellar customer support strategy is meant to enhance the consumer experience as they interact with your brand. What Is Customer Service Strategy?

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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. Creating shared value is essential for developing an authentic brand and truly connecting with customers.

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Top 5 Customer Experience Predictions For 2021

Kustomer

Customer experience (CX) is a determining factor in whether customers are loyal to a brand or not. Over 80% of companies who prioritize customer experience report an increase in revenue. Brands must stay on top of CX trends. It’s no secret that AI is transforming the way businesses interact with their customers.

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Top 5 Customer Service Trends to Expect in 2023

Comm100

To help you prepare for the year ahead, in this article we’ll look at the key customer service trends of 2023 and how you can deliver on your consumers’ support expectations. Seventy-one percent of consumers expect companies to deliver personalized interactions. Proactive customer engagement takes off. “By

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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Customer intent is defined as the reason or purpose behind a customer’s actions or behavior towards a brand.

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