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Thinking Ahead: 14 Strategic Imperatives to Thrive: 2025 Marketing Predictions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. While 2024 has just begun, now’s the time to look ahead if you want to thrive in 2025. All marketing should start with the customer. 

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Shared value is the customer experience of the future: 5 key takeaways from the 2017 Asia Pacific Customer Intelligence Summit

Alida

On July 13 2017, over two hundred Vision Critical customers, insights, marketing and CX professionals gathered in Sydney for the Asia Pacific Customer Intelligence Summit, Vision Critical’s 7th annual customer summit. As predicted by Gartner , 89% of businesses will compete primarily on customer experience by 2017.

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Top 5 Customer Service Trends to Expect in 2023

Comm100

To help you prepare for the year ahead, in this article we’ll look at the key customer service trends of 2023 and how you can deliver on your consumers’ support expectations. Seventy-one percent of consumers expect companies to deliver personalized interactions. Proactive customer engagement takes off. “By

2023 86
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Customer intent is a treasure trove of actionable data hiding in plain sight

Think Customers

Every time customers interact with a customer service representative, do a keyword search, click through a brand’s website, or engage other touchpoints, they’re giving hints about their interests and intentions. Insights into what customers want and need are more important than ever as the economy and market conditions change.

Apparel 59
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Top 5 Customer Experience Predictions For 2021

Kustomer

It’s no secret that AI is transforming the way businesses interact with their customers. Microsoft predicts that by 2025 as many as 95% of customer interactions will be through AI. The chatbot market size is projected to grow from $2.6 At least, we hope it won’t. billion in 2019 to $9.4 billion by 2024.

2021 140
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How Changi Airport Group, Midea Group, StarHub and Prudential Singapore use relationships to win

Alida

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.

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4 Ways to Fire Up App Growth in 2023

Optimove

Leverage location-based marketing A location-based mobile marketing strategy can help deliver hyper-personalized, high-value micro-moments to users in-store, near a competitor store, or at home on a laptop. That’s when marketers create segments of users visiting competitive locations to convert them into customers.

2023 52