2026 Consumers Engagement Metrics 
NetBase
JULY 2, 2020
Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. And keep these stats in mind as you go: The grocery segment of eCommerce is expecting explosive growth by 2026. 67% of millennials prefer to shop online.
BirdEye
FEBRUARY 21, 2023
71% of consumers who’ve had positive experiences with brands on social media are more likely to refer them to family and friends. They should also understand their audience, stay up to date on trends, and post engaging content that resonates with followers. You need to create content that is relevant, engaging, and visually appealing.
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Optimove
JANUARY 16, 2024
To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Similarly, marketers cannot predict each consumer’s journey.
BirdEye
DECEMBER 21, 2022
TikTok saw a whopping $4 billion in advertising revenue in 2021 alone, and that number is expected to triple by 2026. They’re easier to produce and easier to consume, which is ideal because the average human attention span is just eight seconds. The creator economy has forever changed how content is produced and consumed.
Playvox
APRIL 4, 2023
Quiet Quitting Burnout can also lead agents to engage in “quiet quitting,” in which they perform their duties just well enough to fulfill their job requirements — nothing less and nothing more. To keep turnover under control, you have to make sure your managers are trained to keep engagement up and morale high. Work-life imbalance.
West Monroe
OCTOBER 19, 2023
trillion by 2026—representing a 57% increase from 2023. But you must engage leaders, employees, and teams in the process—rather than just handing off new technology—so they understand how and why to use it. Despite continuing economic concerns, the pace of digital transformation is not slowing.
NetBase
JUNE 3, 2020
In this trend analysis, we’ll share consumer and market intelligence around: The accelerated telehealth trend; how COVID-19 made a luxury item the norm. billion by 2026. They conducted their own consumer survey before launching fully into telehealth. But all of this doesn’t mean a thing if consumers aren’t on board.
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