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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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10 massive business trends that will shape 2017 and beyond

Alida

Consumers have less faith in brands than ever before. Gaining customer trust will become a more significant source of long-term competitive advantage. The enterprise guide to customer intelligence [e-book]. Consumer goods giant PepsiCo is a great example. E-commerce giant Amazon is leading the way.

2017 0
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6 Ways You Can Attract New Customers to Your eCommerce Business

CSM Magazine

But how do you find fresh customers for your e-store? A survey by Harris Poll found that more than 90% of consumers consider a store’s return policy to an important factor when making a purchasing decision. And in order to make sure your customers are satisfied, you need to ensure quick and effective support.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real. Start by clearly defining what your company stands for, developing an understanding of how customers engage with your brand and prioritizing lasting emotional connections with consumers.

2016 267
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Customer Journey Mapping Examples for Beginners

InMoment XI

If your company advertises via billboard, for example, that can be hard to track, even if you survey customers. In the post-acquisition phase, Customer Success and Support own certain customer touchpoints, and are likely already gathering feedback about them from customers. There are the ones you can track easily, and those you can’t.

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Market Research Survey – 101 Guide

ProProfs Chat

Not only does it support them while launching a new business or a product, but it also proves to be fruitful throughout the product life cycle. e) Insights Into The Competitor’s Products. Competition-Based Surveys. However, having a competitive advantage over their products could enable you to lead the game.

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What Is Brand Perception, How to Measure It & 4 Examples

BirdEye

Brand perception refers to how consumers view, think, and feel about a company and its offerings. Brand perception is subjective and can be influenced by consumer expectations, preconceived notions, and a company's reputation. It shapes consumer behavior and impacts a brand's success. What is the purpose of brand perception?