LoyaltyPlus

JANUARY 19, 2021

With 2020 now done and dusted, and harsh socio-economic lessons learnt, retailers can now turn their attention to 2021 and a new year with new opportunity to reward customers and secure market share. Linchpinseo.com also emphasises the role of gamification marketing in loyalty programmes and customer engagement strategies.

2021 52

2021 Customer Centricity 2020 Airlines 52

CSM Magazine

MAY 19, 2023

Consistency Consistency is vital for delivering a cohesive customer experience across multiple touchpoints. They help analyze vast amounts of data to generate insights and automate various customer-facing tasks. AI can facilitate personalized and timely interactions, leading to improved customer engagement.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints. But it’s also because the factors that affect a customer’s loyalty are not static, but highly fluid.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

DECEMBER 4, 2023

I anticipate this next wave will transform the way brands think about the virtuous circle of capturing customer data to drive improved customer engagement. The value generated in the coalition should have been more fairly distributed among stakeholders to drive frequent customer engagement.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. The value of customer insight and degree of engagement was made very visible in 2020 as brands like United Airlines, Delta, American Airlines, Hilton, etc.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SurveySensum

FEBRUARY 20, 2024

Reach out to customers before they contact you with updates, solutions, or recommendations based on their past behavior or preferences. Brand Example : Netflix provides personalized recommendations based on users’ viewing history, enhancing the overall streaming experience and keeping customers engaged.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Reach out to customers before they contact you with updates, solutions, or recommendations based on their past behavior or preferences. Brand Example : Netflix provides personalized recommendations based on users’ viewing history, enhancing the overall streaming experience and keeping customers engaged.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Pointillist

JUNE 15, 2018

Many companies, in such circumstances, identify shorter-term behavior that can be used as a proxy for customer retention. Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. A tailored recommendation be provided at the very start of the customer relationship.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

ProProfs Chat

AUGUST 8, 2019

But you need to know that good customer service stories aren’t made in a day or two. Understand this, big names of each sector have worked for years to build a loyal customer base. By learning about every customer, their pain points, what they really expect and how they wish to see themselves when approaching a brand.

Customer Service 51

Customer Service Airlines E-support Brands 51

SurveySparrow

JULY 3, 2021

Investing time to create detailed buyer personas and map out your customer journeys will pay off, as customers will feel the personalization. To Do: Segment your customer base and create detailed buyer personas/customer profiles that describe your target audience. Southwest Airlines.

Brands 59

Brands Customer Experience Travel Social Media 59

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Most loyalty programs might have 30% of total customers enrolled, but only 10-15% of customers active in the past 90 days. Engaging employees.

Magazine 52

Magazine Loyalty Innovation 2020 52

LiveChat

MARCH 16, 2018

When we talk about a business or an organization and about how it can effectively communicate with its customer base, a lot more variables come into play. Suddenly real-time conversation took on a whole new meaning letting businesses be proactive about their customer engagement. And this just covers my person.

Communication 43

Communication Airlines Hospitality Events 43

Currency Alliance

DECEMBER 17, 2019

The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. The loyalty relationship created the rationale for a customer to prefer a particular brand. REACH MORE CUSTOMERS. Engaging with 20% of your customers is no longer enough.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. the customer´s perceived utility), in a loyalty currency, is only recently extending to retail, travel, and other loyalty sectors.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

Even if you think you’ll always be the largest supermarket, a competing loyalty program, which uses coalition loyalty to get the upper hand in capturing customer engagement, could easily shift a lot of customer affinity away from your brand. How supermarkets can profit from loyalty currencies. This is nonsense.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52