Remove Airlines Remove Customer Experience Professionals Remove Customer Journey Remove Loyalty
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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. Three Primary Capabilities of the Best Customer Journey Analytics Platforms.

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

They use data gathered from customer interactions to pinpoint areas for optimization, making data-driven decisions that improve various aspects of a customer’s journey – from initial discovery, through purchasing and support, to long-term loyalty and brand advocacy.

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DELTA Vs VIRGIN – a Customer Experience Comparison by Michael Bartlett

ijgolding

Having flown over 300 times in the last two years alone, I am well versed in the differences between airlines. In fact, one of my most read posts is a review I conducted in 2014, comparing the airlines Emirates and Etihad. The customer Journey in this case did not begin when I spoke to Virgin’s excellent customer rep.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50
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9 Ways You Can Spring Clean your CX

Kitewheel

Most businesses struggle to connect all of the relevant data on their customer experience. The fact is that while many marketers are trying to connect data and tear down silos, this requires organizational buy-in that usually only comes with customer journey thinking. Identify customer pain points.

Hotels 76
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Strativity Group Announces Next Customer Experience Management Certification Program – Fall 2014

Strativity

The program is designed to provide a multifaceted, interactive and overall empowering experience that will ensure participants are equipped with the tools they need to make Customer Centricity an organizational success. Mapping and prioritizing the customer journey. Innovating the experience to create lasting memories.

2014 40
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Authentic companies inspire loyalty,” said Scott Miller, CEO of Vision Critical, in his opening keynote. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real. Super important point – authenticity drives loyalty #vcsummit.

2016 267