Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

ShepHyken

DECEMBER 10, 2021

Investing in omnichannel and personalized subscriber care can lay the foundation for the seamless experiences your customers expect. . It’s full of many customers lured in by loyalty programs. Keep them coming back with compelling content.

Engagement 80

Engagement Entertainment Loyalty Programs Travel 80

SurveySensum

FEBRUARY 20, 2024

Training and Empowering Agents : Invest in training programs that focus not only on technical skills but also on empathy, active listening, and problem-solving. Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Training and Empowering Agents : Invest in training programs that focus not only on technical skills but also on empathy, active listening, and problem-solving. Omnichannel Support Options : Provide support through multiple channels such as phone, email, live chat, and social media to meet customers where they are.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

MAY 9, 2022

The customer truly gets a consistent experience in an omnichannel environment, while operating costs remain minimal. Loyalty programs are supposed to enable tailored and targeted forms of customer engagement, via the ability to learn more about the customer in each interaction. Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

ProProfs Chat

DECEMBER 21, 2020

Create a strong omnichannel strategy to build and maintain personal relationships with customers. With an omnichannel communication strategy: Customers won’t have to repeat themselves every they come across a new support operator. If anything, loyalty programs are soaring. Introduce a customer loyalty program.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Pointillist

MAY 23, 2018

How to Optimize Omnichannel Customer Journeys With Customer Journey Analytics. Journey insights can help provide a link between marketing or customer experience to quantitative and qualitative metrics (such as customer acquisition, conversion and retention rates, customer sentiment, effectiveness of loyalty programs etc.).

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90