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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Here are some tips on how to personalize omnichannel experiences: 1. Continuously optimize: Continuously optimize your omnichannel strategy based on customer feedback and data.

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4 Ways To Build A Better Loyalty Program

ERDM

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

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4 Ways To Build A Better Loyalty Program

ERDM

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

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5 Ways to Make Customers Fall in Love with Your Loyalty Program

Oracle

To successfully drive customer loyalty, innovative brands provide seamless (and relevant) customer experiences at every interaction. Loyalty programs can help brands become more omnichannel focused and personalized. Connect to customers through loyalty campaigns. Leverage loyalty data to create magical moments.

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The leading retailer in omnichannel experience: Sephora

Customer Guru

What is an omnichannel experience? Omnichannel experience is not just a buzzword. Omnichannel experience is a revolutionary multichannel approach for marketing, selling, and serving customers in order to provide a cohesive customer experience. Why is omnichannel experience important?

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Retailers who understand and strategically use an omnichannel approach are more likely to build strong, lasting relationships with their customers. Creating an omnichannel retail experience is about ensuring that customers can glide seamlessly from online to in-store to mobile app platforms without missing a beat.

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