Alida

DECEMBER 4, 2017

Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. In the last few years, we’ve been rethinking our approach so that drivers become aware of our innovations and get behind the wheel of a Cadillac today and for years to come. At least not yet.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

C Space

DECEMBER 3, 2021

Michael Müller, Director Global Brand Strategy, Customer Insights, Audi. We offer inimitable experiences with our signature product portfolio, shaped by innovations, design language and individualization. As a brand you have to be empathic and agile and provide technical and emotional benefits for your customers.”.

2025 52

2025 Automotive Brands Innovation 52

SurveySensum

AUGUST 3, 2023

Imagine you run a B2B marketing software company that provides innovative marketing solutions to small businesses. But you’re not quite sure how it’s being received by your customers. Prioritize security and privacy measures. Seek reliable customer support and training resources.

B2B 52

B2B Feedback NPS Demo 52

Eptica

FEBRUARY 6, 2019

For example, automotive and oil companies need to transform to deal with the rise of electric and autonomous vehicles, while banks face competition from nimble fintech upstarts. Listening to customer insight can help deliver these changes, and ensure they deliver ROI.

2008 73

2008 White Paper 2019 Automotive 73

Qualtrics

NOVEMBER 12, 2020

Erica Todd is a Customer Insights and Research Manager at CommSec. Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. Hear the full interview.

Financial 26

Financial Insights Customers Automotive 26

SmartKarrot

AUGUST 12, 2021

With the increasing expectations of customers, companies need to look out for new ways to interact and improve their processes and service quality. In this context, many organizations are leveraging AI to boost their customer experience (CX) with more innovative techniques. AI-enabled analytics for vital customer insights.

Customer Experience 11

Customer Experience Automotive E Commerce E-support 11

Qualtrics

SEPTEMBER 15, 2020

Automated intelligence will enable you to deploy innovative offerings at a more rapid pace, while committing to more ongoing or faster iterations. I have a good example actually with automotive, which you don't normally think of for digital. They were really intrigued by this idea of measuring emotion.

Brands 26

Brands Healthcare Innovation Consulting 26