What is Customer Effort Score (CES) and How to Measure It?
Kayako
JUNE 16, 2022
The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. For example, reducing customer effort in self-service options and streamlining the live call experience. But what is the Customer Effort Score ?
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