ShepHyken

AUGUST 30, 2019

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

Blog 107

Blog Loyalty Programs Loyalty Lifetime Customer 107

CustomerSuccessBox

OCTOBER 21, 2021

Customer service is all about filling the holes in the hull of your boat while customer success is all about ensuring those holes don’t appear at all. The subscription model has become the majority in the B2B SaaS industry. This is where customer success thrives and is so important for your B2B SaaS business.

Customer Success 52

Customer Success B2B Customers Metrics 52

Wootric

AUGUST 21, 2018

Being able to micro-target customers with personalization is what artificial intelligence excels at, and it’s the key to developing positive lifetime customer value. Machine learning is also being used to improve the customer experience by automatically analyzing customer feedback.

Technology 58

Technology Customer Experience 2025 2007 58

Optimove

NOVEMBER 14, 2019

Arc’s offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty.

Multi-Channel 40

Multi-Channel 2008 E Commerce Sports 40

SurveySparrow

FEBRUARY 22, 2022

Need some real-world customer segmentation examples to better market and grow your B2B business? The first task a marketer should do, for any kind of business, is customer segmentation. In this article, we’ll cover: B2B customer segmentation definition. Challenges involved in b2b customer segmentation.

B2B 52

B2B B2C Customers Marketing 52

SmartKarrot

JUNE 27, 2022

Although convincing new leads to purchase products and services that do not necessarily serve their needs may seem more profitable to customer success teams attempting to increase immediate revenue, it may significantly reduce customer retention rates and consequent lifetime customer value as their key requirements are ultimately not being met.

Customer Success 10

Customer Success Advertising Lifetime Customer Customer Relationships 10

SmartKarrot

JANUARY 5, 2021

Proclaimed as the Customer Success growth expert, consultant, and thought leader, Lincoln is a customer-centric growth mastermind. His brainchild, Sixteen Ventures , is his medium of sharing his expertise and ideas to help businesses obtain sales acceleration and augmented customer engagement. Jeanne Bliss.

Customer Success 21

Customer Success 2021 Chief Customer Officer Leadership 21