Smith+co CX

NOVEMBER 21, 2017

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer experience is the precursor to poor communications. It happens across the board - from the giant brands to the SMEs. Use brand values to influence your communications strategy.

Communication 28

Communication B2C Airlines Brand Values 28

Forrester's Customer Insights

SEPTEMBER 17, 2020

Forrester recently explored changes in how consumers buy products and services. Any firm that sells to consumers must understand how these […].

Consumers 40

Consumers Brand Values Brands Customer Centricity 40

SurveySparrow

MARCH 18, 2020

It could mean that you either step up your training, or your marketing game so that prospective clients are aware of your brand or offer better deals. Even the incoming leads that you get are a result of incessant marketing and content that you publish on a regular basis. It is the total amount of money that you bring in.

Sales 52

Sales Management Net Promoter Score NPS 52

NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. Consumer Experience Understanding & Planning. Predicting Trends.

Insights 40

Insights Social Media Consumers Brands 40

NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. Consumer Experience Understanding & Planning. Predicting Trends.

Insights 40

Insights Social Media Consumers Brands 40

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. So let’s start!

Definition 64

Definition Net Promoter Score Customer Experience CEM 64