CX Journey

DECEMBER 18, 2014

It is now more important than ever before to intertwine marketing efforts with sophisticated customer relationship management tools to deliver a seamless customer experience at every touch point in the purchasing cycle. If they’re losing interest, focus your efforts on winning them back. Remember, there are two sides to this.

Customer Centricity 76

Customer Centricity Customer Experience Competitive Advantage Culture 76

Smith+co CX

NOVEMBER 21, 2017

As a Communications and PR Consultant in B2C and B2C markets, I have always been conscious of what can happen when a poor customer experience is the precursor to poor communications. It happens across the board - from the giant brands to the SMEs. Use brand values to influence your communications strategy.

Communication 28

Communication B2C Airlines Brand Values 28

Lumoa

FEBRUARY 9, 2023

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. It is trusted by 92% of consumers.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

ProProfs Chat

JANUARY 30, 2020

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. The benefits of customer engagement are not just restricted to B2C sectors. Type, type, click, and the damage is done!

Customer Engagement 136

Customer Engagement 2020 Engagement Social Media 136

SurveySparrow

MARCH 18, 2020

It could mean that you either step up your training, or your marketing game so that prospective clients are aware of your brand or offer better deals. Even the incoming leads that you get are a result of incessant marketing and content that you publish on a regular basis. It is the total amount of money that you bring in.

Sales 52

Sales Management Net Promoter Score NPS 52

Forrester's Customer Insights

APRIL 9, 2018

In 2010, Apple ranked as the 17th most valuable brand in the world. Since 2010, Apple’s brand value has increased at a compound annual growth rate of 36%, while the entire “brandscape” has grown […]. Do you want to be like Apple? Just three years later, it had garnered the top spot and has remained there.

Brands 39

Brands 2010 Brand Values Advertising 39

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. So let’s start!

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114

NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. New trends could cause a shift in the market, or even spawn a new category.

Insights 40

Insights Social Media Consumers Brands 40

NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. New trends could cause a shift in the market, or even spawn a new category.

Insights 40

Insights Social Media Consumers Brands 40

Lumoa

MARCH 20, 2018

more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. So let’s start!

Definition 64

Definition Net Promoter Score Customer Experience CEM 64

Forrester's Customer Insights

SEPTEMBER 17, 2020

The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next-generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models.

Consumers 41

Consumers Brand Values Brands Customer Centricity 41