B2C Customer Journey Customer Journey Mapping Loyalty Programs 
Experience Investigators by 360Connext
NOVEMBER 2, 2021
Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? They are extremely useful when it comes to: Customer Journey Mapping. Customer Service Blueprinting.
ShepHyken
APRIL 28, 2024
My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. In addition, the author includes two additional trends.
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ShepHyken
JUNE 7, 2021
Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona.
Totango
JUNE 4, 2021
Here are seven great customer engagement ideas you can easily put into practice. We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. Rewards will differ from B2B to B2C customers.
ChurnZero
MAY 18, 2021
Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? Do you know what made Google Maps so popular? A good customer journey map is like Google Maps for your customers. Consideration.
Customer Bliss
JANUARY 18, 2018
Once this information has been gathered, Kathy had to get all of the right people in the room to define who these different customers are. Define the Customer Journeys and Their Business Impact. During the first year of implementation, Kathy had to translate the customer experience into the language of business.
ReviewTrackers
MAY 8, 2017
Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.
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