Comm100

JANUARY 21, 2020

Whether you’re new to digital omnichannel or your company is already deep into digital transformation for customer service, it’s always important to check the health of your digital customer journey. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. Conclusion.

Customer Journey 40

Customer Journey White Paper Social Media B2C 40

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

GetFeedback

DECEMBER 21, 2018

30% of consumers are switch providers because they feel that there is no reward for loyalty. After building a relationship, customer spend grows alongside trust. Eventually, loyal customers spend 67% more than new ones. ( Customers enrolled in a loyalty program visit a company’s site 35% more frequently.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Totango

JUNE 4, 2021

Here are seven great customer engagement ideas you can easily put into practice. We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. Rewards will differ from B2B to B2C customers.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

Customer Bliss

JANUARY 18, 2018

Once this information has been gathered, Kathy had to get all of the right people in the room to define who these different customers are. Define the Customer Journeys and Their Business Impact. During the first year of implementation, Kathy had to translate the customer experience into the language of business.

Leadership 128

Leadership Consumers Customer Experience Chief Customer Officer 128

Kustomer

JANUARY 11, 2022

Why You Should Switch to 24/7 Customer Service for Your Business. Requiring answers in real time can happen at various touch points throughout the customer journey. For example, a customer may have a question that will influence their decision to buy. The common factor is going to be how good your customer service is.

Customer Service 98

Customer Service E Commerce E-support Customer Retention 98

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

ReviewTrackers

MAY 8, 2017

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

ChurnZero

MAY 18, 2021

Before everything else, let’s begin with understanding what customer journey mapping is all about. What is customer journey mapping? A good customer journey map is like Google Maps for your customers. It helps you tell the story of your customer’s experiences with your brand across all touchpoints.

Customer Journey Mapping 84

Customer Journey Mapping Customer Journey Loyalty Programs Reference 84

ClearAction

MAY 28, 2015

Brands with the best customer experience or service like Zappos, REI, Trader Joes, Nordstrom, Ritz Carlton, Adobe, Boeing, and American Express — they pay attention to their customers first and themselves second. Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ClearAction

AUGUST 21, 2016

Brands with the best customer experience or service like Zappos, REI, Trader Joes, Nordstrom, Ritz Carlton, Adobe, Boeing, and American Express — they pay attention to their customers first and themselves second. Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters.

Brands 54

Brands Customer Experience Social Media 2008 54