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[Experience Action Podcast] When Loyalty Programs Go Wrong

Experience Investigators by 360Connext

Ever found yourself excited about a loyalty program only to be let down by the redemption process? You’re not alone, and this episode is dedicated to unraveling the complexities of these programs that can enhance or hinder the customer experience. Don’t miss the next episode!

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A Guide to Customer Loyalty Programs  

Kitewheel

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. So, what makes a customer loyal to a brand? The Benefits of Loyalty Programs .

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success. And in today’s digital age, customer service is now more important than ever before. What do customers expect from contact centers? . The takeaway?

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4 Ways To Build A Better Loyalty Program

ERDM

Article by Ernan Roman Featured on CMO.com Millennials and Gen Zs view traditional loyalty programs as “manipulative,” “hierarchical,” and “built around exclusions.”. Those are highlights from VoC research conducted by ERDM for Detroit-based watchmaker Shinola, which was looking to revamp its loyalty program.

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Customer Journeys Are More Jungle Gym Than Funnel

Experience Investigators by 360Connext

Customer journeys are often represented in the same way. They exit into a converting customer. Very recent research on loyalty programs showed how customers are looking for more communication that’s relevant. Invite your customers into the process! Reward Investments In Customer Loyalty.

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Loyalty Marketing Programs: How CX Insights Can Inform Incentives

InMoment XI

Selling them more aptly summarizes the loyalty marketing mindset. On the other hand, customer experience invests more in the ongoing conversation through the customer journey. And the goal of that process is to drive a deeper sense of loyalty. The biggest drawback is that you risk losing a loyal customer.

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3 Ways Retailers Can Leverage Loyalty Programs for Growth

Oracle

Whether a brand interaction occurs online, in-app, in-store, over the phone, or across the social landscape, brands who recognize customers across all touch points are the ones driving successful loyalty. They can, for example, Accelerate the training of new customer behaviors with the exchange of loyalty currency (i.e.