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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. For instance, referred customers at a German bank were found to be 25% more profitable than those acquired through other channels.

ROI 260
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How to Think Like a Service Brand and Take the Lead

CSM Magazine

Cierra Dobson, strategy director at design and technology agency, Rufus Leonard , explores how brands of all shapes and sizes can adopt the successful strategies of category-defining service brands to grow their market share and take the lead. Being a service brand doesn’t automatically inoculate your business from commoditisation.

Brands 52
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Is Customer Experience Worth It? And Much How Should You Invest?

Experience Investigators by 360Connext

Two thoughts come to mind: Customer experience can be tied to three areas of specific, tangible returns on investment. Customer referrals lead to immediate returns. Even organizations with running CX programs are often wondering how those efforts are paying off. So… Is customer experience worth it?

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The State of Automated Customer Service in 2023

Comm100

Best of all, bringing all these benefits to a customer service environment comes with significant return on investment. Without automation facilitating regular touchpoints throughout the customer journey, both customers and organizations benefit. What is the state of automated customer service in 2023? Article by. Kate Rogerson.

2023 85
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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. More recently, the businesses that invested in ‘doing something with blockchain’ are now mostly recognizing that the timing was simply too early.

Loyalty 40
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Headless loyalty enhances composable commerce

Currency Alliance

Headless solutions are a rapidly accelerating topic of discussion for brands as they seek to upgrade their technology to meet the demands of modern business. Systems in the loyalty industry still operate mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 52
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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI). in a real bank account.

Loyalty 52