How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review
CloudCherry
JULY 25, 2018
For their purposes, an Iconic firm is one that maintains “the highest levels of customer experience and have world-leading brand recognition” and also possess other key distinctions from their counterparts, such as: Being omnichannel leaders. The report focuses on “Iconic firms” and contrasts them to those that are not iconic.
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