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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

They are extremely useful when it comes to: Customer Journey Mapping. Customer Service Blueprinting. Designing customer feedback strategies. Prioritizing improvements along the customer journey. Aligning the right Customer Success Manager or Customer Service Representative with the right customer.

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Improving B2B Customer Experience: Is It More Personal Than B2C?

Experience Investigators by 360Connext

B2B relationships with customers are often MORE personal than those in B2C. A potential customer becomes aware of a brand, but probably doesn’t understand the full potential of how the brand could help her business. This means the potential customer does some research, perhaps reaching out to their network.

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North America’s Must-Attend Customer Service Strategy Meeting Hits NYC

CSM Magazine

The customer service department is too often referred to as “just a cost center”. As experience overtakes price and product as a key brand differentiator, customer service is being recognized as the face of, and driver for, organization-wide strategy. The board includes: EVP, Global Customer Care, Mastercard.

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CX Experts We Love

Wootric

Why we love Clare: She’s a digital nomad, keynote speaker, Founder of CMXperience , and shares her personal thoughts and experiences on The CX Nomad. Why we love David : He’s VP of Customer Insights at Ancestry.com. Why we love Ellie: She’s a speaker, writer, and Senior Director of Customer Success at SAP Concur.

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How We Design, Build and Run the Future

PK

We’ve spent the last two decades building end-to-end experiences for the world’s largest brandsexperiences that drive meaningful outcomes, faster, and that are fundamentally human in expression.

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How We Design, Build and Run the Future

Connective DX

We’ve spent the last two decades building end-to-end experiences for the world’s largest brandsexperiences that drive meaningful outcomes, faster, and that are fundamentally human in expression.

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How to Build Customer-Centric DNA: 10 Tips for B2B SaaS Businesses

SmartKarrot

Customer-centric DNA means the person needs to have the qualities or features that fundamentally keep the customer at the center of every action. A customer-centric DNA is when the focus of your company is customer success. Top brands like Ikea, Amazon, and Google take customer success seriously.