Remove Brands Remove Customer Retention Remove Fashion Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Why Engagement Strategies & Investment Are Important for Customer Retention

ProProfs Chat

A Forrester report highlights increasing customer retention by 5% can increase profits by up to 95%. Loyal customers spend about 30% more with brands than new customers. An investment to increase retention by 5% is surely a worthy business investment. Other aspects include: Showing customers you care.

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What’s causing the retail apocalypse, and what companies can do about it

Alida

A renowned luxury fashion brand announces deep job cuts. For many high-end companies, for instance, discounting prices will hurt both their revenue and their brand equity. Athleisure companies like Nike, Adidas and Lululemon have recently opened concept stores that provide a more engaging brand experience for customers.

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7 Ways to Supercharge Your Marketing with SMS Automation

SurveySensum

Personalize Customer Journeys The concept of personalized customer journeys involves leveraging SMS automation to send tailored messages to individual behavior, demographics, and preferences. Consider a scenario where a beauty brand identifies a customer who frequently purchases skincare products. Use the code STYLE20.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

Delivering Exceptional Customer Service Most businesses strive to deliver exceptional customer service. And Salesforce’s fifth edition of the State of the Connected Customer report reveals that 94% of customers continue buying from the same brand that gives a positive customer service experience.

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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. We want the customer to feel a sense of ownership in the relationship they have with us. That’s what your loyalty program should do. – Shep Hyken.

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The Ultimate Guide to NPS Benchmarking in Retail

SurveySensum

This is not good, as detractors can bad mouth their experience with your business and damage the brand value. And also, you can determine where you stand regarding customer loyalty and satisfaction. For example, if you are running a fashion retail business, it is ideal to benchmark your NPS against other fashion retailers.

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