Brands Hospitality Multi-Channel ROI 
SurveySensum
DECEMBER 2, 2021
The survey was conducted for 221 brands in 23 industry sectors covering a whopping 65,000 respondents. So, what constitutes a good NPS score for the hospitality industry may not apply to the retail industry. The survey channel and the methodology that you used to conduct the survey will have an impact on the NPS score as well.
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.
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Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.
SurveySensum
JULY 14, 2020
It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!
Magellan Solutions
JULY 15, 2021
On top of that, they’re also one of the leading brands when it comes to pay-per-click advertising. The client was able to generate significant appointments leading to a superior return of investments (ROI) in sales. Their main focus is on engineering, research, and development of various motion equipment for multi-purpose use.
Oracle
SEPTEMBER 27, 2020
Cisco’s Global Partner Marketing organization historically leveraged email as its primary communications channel with its growing ecosystem of more than 60,000 partners. Using Oracle Eloqua, the Covance marketing team developed and executed a multi-channel campaign targeting the top 40 pharmaceutical organizations.
Experience Matters
APRIL 7, 2015
1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. 2) Make the case : Winning brands win the hearts of their customers. In today’s Omni channel world, companies often struggle to deliver a seamless customer experience.
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