Remove Brands Remove Loyalty Programs Remove Return on Investment Remove ROI
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8 Metrics Every Online Business Should Monitor

SurveySensum

Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. This, in turn, leads to higher brand loyalty, better product-market integration, and recurring income.

Metrics 52
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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

Article 65
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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI). This workload can now be greatly reduced.

Loyalty 52
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How to boost your business messaging with text abbreviations

BirdEye

Building relatability and trust Incorporating appropriate acronyms for texting in business communications can portray your brand as relatable. Maintain your brand’s voice Consider your brand as a person. Just like individuals have their own way of speaking, so does your brand. Detailed analysis by EOD.”

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Loyalty collection mechanics: identifying members at the POS

Currency Alliance

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59
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Headless loyalty enhances composable commerce

Currency Alliance

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52
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Increase revenue with local lead generation

BirdEye

Better ROI Localized lead generation can produce a better return on investment (ROI) by streamlining your marketing efforts to target customers who are more likely to convert. An easier way to do this is by running a referral program where customers spread the word about your brand to their friends and family.