Remove CEM Remove Consulting Remove Engagement Remove Net Promoter Score
article thumbnail

5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

There must be a good ratio of emphasis between internal and transactional goals, like sales and productivity, and the emotional goals, like Customer Satisfaction and Net Promoter scores. Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

So instead of writing philosophically about the importance of optimizing your Customer Experience to creating an emotional engagement that creates loyalty between your Customers and your organization like I usually do, I will limit this post to facts and figures. 26 August 2014. The Value of Customer Experience, Quantified.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Actions to Exceed Customer Expectations

Beyond Philosophy

Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

article thumbnail

3 Examples of Change for the Better in Airlines

Beyond Philosophy

Southwest Airlines is a great Customer-centric airline with excellent employee engagement. Colin is an international author of four best-selling books and an engaging keynote speaker. Southwest Attacks Its Late Problem Head-on with Its Customers. If you would like to follow Beyond Philosophy click here.

Airlines 132
article thumbnail

Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Watch out this space as in a subsequent blog we’ll give advice on the different ways to change a habit… Blogs CEM CEO Conferences consultants consumer behaviour customer Customer Analysis customer behavior Customer Behaviour customer centricity customer emotions customer engagement Customer experience customer experience books customer experience (..)

article thumbnail

AI IRL Podcast Episode 15: Understanding the Customer Engagement Maturity Model (part 1)

Bold360

The rapid expansion of engagement channels, and the expectation of personalized journeys is forcing many companies to break out of their traditional siloed approach and shift to a customer-centered strategy. So, instead they decided to take a closer look at digital engagement, and how it impacts company strategies and results.

article thumbnail

4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

In my post, “ Engaging the Subconscious Shopper ,” I mention a Nielson report that reports that milk drives consumers to the store 59% of the time. Engaging the Subconscious Shopper. Colin is an international author of four best-selling books and an engaging keynote speaker. Divide and conquer.

Retail 148